Shop.org: Retailers Capitalizing on Mobile Traffic Growth

Shop.orgHUNTINGTON BEACH, Calif.-Retailers are investing in email and paid searches in an effort to capitalize on mobile traffic growth, according to a new report by Shop.org/Forrester Research, Inc.

Nearly nine in 10 online retailers surveyed either have already implemented or are planning to implement mobile email optimization in 2013, and seven in 10 will optimize paid search for smart phones and tablets (71 percent and 73 percent, respectively), the report, "The State of Retailing Online 2013: Marketing & Merchandising," said.

"As consumer adoption of smart phones and tablets in the United States reaches critical mass, retailers know that their marketing mix has to work optimally for all customer touchpoints now," said Vicki Cantrell, executive director of Shop.org. "Email has always been one of the most effective customer retention vehicles in the market, so it's no surprise to see retailers investing to make email engaging and relevant for the increasingly mobile consumer."

According to the study, retailers say that, on average, 28 percent of emails sent to customers are first opened on a smart phone; small retailers say that on average 42 percent of their emails are first opened on a smart phone.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Macy’s Discusses Virtual Reality Test at HFN’s Omnichannel Summit

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover October 2017

    HFN's DIGITAL EDITION

    October 2017


    COVER STORY:

    One Kings Lane Flashes Forward

    Formerly a flash-sale only website, One Kings Lane—now under the ownership of Bed Bath & Beyond—evolves into a lifestyle retailer with a new physical presence.


    ALSO IN THIS ISSUE:

      •  HFN Tech & Omnichannel Study- Although e-commerce shopping is increasing dramatically among consumers, home retailers lag in their current and future tech investments and implementation.
      • Market Previews: High Point & Tabletop- The newest collections and influencer trends emerge in our High Point Market and N.Y. Tabletop Show special sections.