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Shop.org: Retailers to Extend Cyber Monday, Holiday Promotions

Posted on November 21, 2011 by HFN Staff

WASHINGTON-With online shopping becoming increasingly popular, retailers will offer an expanded lineup of promotions all season long, according to a study conducted for Shop.org, the National Retail Federation division, by BIGresearch.

The eHoliday Survey found that 51 percent of the participating retailers will offer promotions specifically on Thanksgiving Day, and 78.4 percent will have promotions right on Cyber Monday. In addition, 92.2 percent of the respondents will have special promotions at some point during the Thanksgiving weekend.

Regarding what specials will be offered, 45 percent of the participants will have coupons and percent-off deals, and 37.5 percent will have limited-time promotions. Thirty percent will offer free standard shipping and 15 percent plan to feature a free gift with purchase.

Pam Goodfellow, consumer insights director for BIGresearch, said, "Holiday shoppers love the idea of preparing for special online sales events, as many begin scanning catalogs and retailers' websites days in advance, marking gift items for their family, friends and even themselves."