Shoppers Using Pinterest More than Facebook, Twitter to Engage with Retailers, Study Says
June 1, 2012,
WASHINGTON-Pinterest now tops Facebook and Twitter as the social-media site used most by U.S. consumers to follow retailers, according to the 2012 Social and Mobile Commerce Study from Shop.org, comScore and The Partnering Group.
Online U.S. consumers said they follow an average of 9.3 retailers on Pinterest, compared to an average of 6.9 retailers followed on Facebook and an average of 8.5 retailers on Twitter. Overall, two out of five online shoppers in the study follow retailers through one or more of the social-media sites.
The report also said retailers are actively evaluating where their customers want them to be as social media continues to grow. Company blogs, YouTube and Facebook command the majority of consumers social activity, the study found. Seven out of 10 shoppers who follow a retailer's blog click through to the website, and 68 percent of consumers in the study said they use YouTube to browse and research a retail company.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money