ROSEVILLE, Calif.-Western Home Furnishings Association, an industry group that includes more than 1,000 independent home furnishings retailers in 12 Western states, will participate in the Home Furnishings Industry Conference next spring in San Antonio, Texas. The conference, scheduled for Apr. 30-May 2, 2011, will provide networking, leadership and educational events that will supply content for each segment of the industry.
Analysts Bob Beckel and Cal Thomas of USA Today's Common Ground column will make the keynote address. Social media guru, Erik Qualman, author of "Socialnomics," will discuss the implications of social media and how businesses can tap into the power of this marketing power to increase sales, cut marketing costs and communicate and reach consumers directly. John Moore, who conducted marketing for Starbucks and Whole Foods, will present "The Bigness of Smallness," demonstrating how small businesses can thrive in a crowded marketplace and how big businesses can continue growing when faced with upstart competition.