Survey: Consumers Planning More Home Furnishings Purchases

WASHINGTON-More holiday shoppers are planning to buy home furnishings during the upcoming season, according to a poll of consumers conducted by BIGresearch for the National Retail Federation.

According to the results of the annual Holiday Consumer Intentions and Actions survey, 18.3 percent of the participating consumers said they plan to make purchases among home decor items and home furnishings, versus 16.5 percent in the 2010 survey. The percentages of those planning to buy jewelry, sporting goods or leisure items, personal-care or beauty items, and electronics and computer accessories also increased over last year.

Most consumers will buy gift cards this year--57.3 percent, the highest result ever for this category in the survey's 10-year history.

Pam Goodfellow, BIGresearch consumer insights director, said, "Consumers across the country are already sampling the promotions that retailers are offering, being cautious not to overspend by using what's in their checking accounts and hoping to avoid a bill come January."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Macy’s Discusses Virtual Reality Test at HFN’s Omnichannel Summit

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover October 2017

    HFN's DIGITAL EDITION

    October 2017


    COVER STORY:

    One Kings Lane Flashes Forward

    Formerly a flash-sale only website, One Kings Lane—now under the ownership of Bed Bath & Beyond—evolves into a lifestyle retailer with a new physical presence.


    ALSO IN THIS ISSUE:

      •  HFN Tech & Omnichannel Study- Although e-commerce shopping is increasing dramatically among consumers, home retailers lag in their current and future tech investments and implementation.
      • Market Previews: High Point & Tabletop- The newest collections and influencer trends emerge in our High Point Market and N.Y. Tabletop Show special sections.