Target, Kohl's, Costco Score as Retail Brands in Harris Poll

NEW YORK-Target, Kohl's and Costco all achieved top rankings in the 2012 Harris Poll EquiTrend Study, a survey about brands across several retail segments.

Target finished as Value Retail Brand of the Year, scoring well with survey respondents in familiarity, quality and purchase intention. Kohl's was cited as Department Store Brand of the Year, due its high scores in purchase consideration. The survey participants ranked Costco as Gasoline Retail Brand of the Year, based on its high scores for quality and purchase consideration.

The Harris Poll EquiTrend Study tracks brand equity for more than 1,500 brands. Conducted online from Jan. 31 through Feb. 20, the survey queried more than 38,500 consumers on how well the public knows a brand, how positively they think of a brand and their consideration to do business with or donate to a brand.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money