Target to Launch Nate Berkus Home Line
May 3, 2012,
MINNEAPOLIS-Target will debut a new home collection created by designer Nate Berkus on Oct. 21.
The Nate Berkus Collection will include more than 150 products in the bedding, bath products, accessories, lighting, rug and window-treatment categories. Prices will range from $5.99 to $149.99, and the collection will be sold both in stores and on target.com. A statement from the retailer said the products include "stylish and relatable pieces that feel like they were collected over time and can be easily layered into existing decor."
The collection includes pieces such as a chevron-patterned duvet, ikat-link towels, herringbone window panels, braided jute rugs and a metal lamp. Stacia Andersen, Target's senior vice president of merchandising for the home, said the line "captures (Berkus') sophisticated design aesthetic in a stylish and affordable line."
The Nate Berkus Collection will be the second major launch of a home line in Target this fall. In September, the retailer will begin to roll out its Threshold brand of home products, encompassing bed and bath textiles, dinnerware, pantryware, home accents, accessories, frames, clocks, shelving, rugs of a variety of sizes, furniture, storage products, tabletop and seasonal baking items.