Walmart Ad Campaign Centers on Showing "The Real Walmart"
Posted on May 6, 2013 by
BENTONVILLE, Ark.-Walmart has initiated a national television and digital advertising campaign which focuses on how the retailer helps people save money on the products they need.
The effort keys in on three areas: helping Walmart customers succeed, helping Walmart associates succeed and how the company's efficiencies and direct-from-the-manufacturer approach help deliver lower prices. It consists of three ads--one focusing on shoppers, one on the sales associates and one on its business practices--and includes an accompanying website, therealwalmart.com.
In the customer ad, Walmart shoppers describe how they invest in themselves and their families in real and meaningful ways with the money they save by shopping at Walmart. The associate ad features Nathaniel, a 19-year-old Walmart associate from Chicago, and details the career opportunities available to him. The ad spotlighting the company's business approach centers on the methods Walmart uses to increase efficiency and cut waste out of its operations, thus enabling it to maintain its low prices.
Bill Simon, president and CEO of Walmart U.S., said, "We have wanted to do this for a long time because we know that people trust Walmart even more when they understand the opportunities we provide our associates, who the customers are that shop with us and how we deliver low prices."