Walmart Debuts Store-Specific Facebook Pages
October 11, 2011,
BENTONVILLE, Ark.--Walmart is launching more than 3,500 store-specific Facebook pages through an application called "My Local Walmart," enabling shoppers to "like" their local stores.
The "My Local Walmart" app provides locally relevant information on products, and serves as a means for the retailer to create a deeper relationship with people in communities where its stores are located, according to a joint statement from Walmart and Facebook. Shoppers can use the application to track new products, rollbacks (additional savings on prices) and in-store events such as product demonstrations. As an example of how the app works, the statement said customers planning their holiday shopping can use it to print their store map.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money