Walmart Eyes African Market

BENTONVILLE, Ark.-Walmart has made a preliminary, non-binding proposal to acquire South African retailer Massmart Holdings, which, if successful, would represent the company's first retail operations on the African continent.

According to the proposal, Walmart would make a cash offer for Massmart that would be worth about $21 per share.

Headquartered in Johannesburg, Massmart is one of Africa's largest retailers of consumer goods, including general merchandise, home-improvement equipment and supplies, according to a Walmart statement. The company runs 290 stores in 13 African countries, the vast majority of which are in South Africa. It also operates eight wholesale and retail chains under a number of brand names.

"We are continuing to deploy our strategy to accelerate growth and improve returns in our international business, and this region of the world fits with our focus on large, high-growth markets," said Doug McMillon, president and chief executive officer of Walmart International.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.