Walmart Launches "12 Days of Giving" Facebook Campaign
November 16, 2011,
BENTONVILLE, Ark.-With $1.5 million in grants to give away this holiday season, Walmart has turned to its Facebook users to nominate local nonprofits for a chance to win. Called the "12 Days of Giving" campaign, the company will accept submissions via Facebook and is particularly looking for local organizations that provide basic needs such as food, shelter, clothing and baby supplies. The deadline for entries is Nov. 30.
"Many of our Facebook fans make charitable donations and talk with each other about special needs in their communities, especially during the holidays," said Wanda Young, senior director of social media for Walmart U.S. "We wanted to go where these conversations are already happening and give users the opportunity to take the next step by nominating organizations they feel are providing especially critical services."
Including this campaign, the Walmart Foundation is providing more than $19 million in grants this holiday season.