Walmart Launches "12 Days of Giving" Facebook Campaign
November 16, 2011,
BENTONVILLE, Ark.-With $1.5 million in grants to give away this holiday season, Walmart has turned to its Facebook users to nominate local nonprofits for a chance to win. Called the "12 Days of Giving" campaign, the company will accept submissions via Facebook and is particularly looking for local organizations that provide basic needs such as food, shelter, clothing and baby supplies. The deadline for entries is Nov. 30.
"Many of our Facebook fans make charitable donations and talk with each other about special needs in their communities, especially during the holidays," said Wanda Young, senior director of social media for Walmart U.S. "We wanted to go where these conversations are already happening and give users the opportunity to take the next step by nominating organizations they feel are providing especially critical services."
Visitors can nominate a local organization by submitting a 200-word description, including the nonprofit's impact on its local community, as well as photos to illustrate how the nonprofit helps families make ends meet. A panel from the Walmart Foundation will review submissions and select the winners, which will be announced on Facebook daily from Dec. 12 to 23.
Including this campaign, the Walmart Foundation is providing more than $19 million in grants this holiday season.