Walmart No Longer "Price King," Survey Says
August 4, 2011,
NEW YORK--An overwhelming number of Walmart shoppers surveyed by WSL/Strategic Retail--86 percent of the participants--no longer believe that Walmart has the lowest prices.
According to the retail consulting firm's most recent "How America Shops" report, this perception has resulted in a number of Walmart shoppers switching to dollar stores, supermarkets and other mass merchants. The Walmart customers who participated in the survey cited dollar stores in particular as having lower prices, more national brands and more agreeable shopping environments than they did previously. "Every brick-and-mortar retailer lowered prices and shouted sales throughout the recession, while the Internet became the go-to place for shoppers in search of the lowest price," WSL/Strategic Retail said.