Walmart, NPD Sign POS Cooperation Agreement
February 6, 2012,
BENTONVILLE, Ark.-Walmart and The NPD Group have reached an agreement whereby NPD will receive and analyze Walmart's point-of-sale information in the United States.
Under the terms of the agreement, NPD will obtain sales data from Walmart's U.S. stores and from walmart.com. The deal covers the home, entertainment, apparel, hardlines and toys product categories.
"With Walmart data, we will be able to provide our clients with world-class information and solidify our leadership position as the premier source of market insight in our industries," said Karyn Schoenbart, NPD's president and chief operating officer.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.