Walmart, West Elm Help Launch Artisan Enterprise
November 27, 2012,
WASHINGTON, D.C.-Looking to address the challenges facing artisans worldwide, the Aspen Institute will launch the Alliance for Artisan Enterprise here today at an event hosted by the U.S. Department of State. Among the 24 founding organizations are Walmart, West Elm, Global Goods, The Museum of Arts and Design and United Nations Educational, Scientific, and Cultural Organization (UNESCO).
The new organization hopes to enable companies, non-profits, governments and international organizations to collaborate to support and grow artisan enterprises and provide best practice services to the organizations that support them, as well as uphold the broader recognition of the importance of the artisan sector to development, economic growth and preservation of cultural heritage. A statement said that behind agriculture, artisan activity is the second largest employer worldwide and is often the primary means of income in the developing world.
The launch comes on Global Goods' launch of Fair Tuesday, a response to Black Friday and Cyber Monday that encourages consumers to buy one Fair Trade item today, as well as spread the word on social media using hashtag #FairTuesday.