Wayfair Names Lemieux Creative Director
January 24, 2014,
BOSTON-Home furnishings online retailer Wayfair has named DwellStudio founder Christiane Lemieux executive creative director, a newly created position. In her new role, Lemieux will provide creative vision and counsel across Wayfair's portfolio of home brands, including Wayfair.com, AllModern, Joss & Main and DwellStudio. She reports to John Mulliken, senior vice president of strategic initiatives.
"Christiane has an amazing eye for home design and a deep understanding of the home furnishings industry," said Niraj Shah, CEO and co-founder of Wayfair. "As an entrepreneur and artist, Christiane will drive the creative direction of our home brands from a unique vantage point. She is passionate about home and offers a creative vision for the company that transcends any one style or design aesthetic."
"Wayfair is breaking new ground with the development of Internet-based home lifestyle brands," Lemieux said. "The transition of DwellStudio into the Wayfair family has been an eye-opening experience to the infinite possibilities that e-commerce brings to the home furnishings world. I am thrilled to be a part of this exciting movement to create and hone lifestyle brands across a spectrum of design aesthetics. It's the ultimate exercise in creativity as we bring great home design and endless options to the market in a completely new way."
Brian Thornfeldt, who was named the general manager of DwellStudio in August, manages DwellStudio's day-to-day operations in New York and is responsible for the business plan as well as financial results.