Atlanta Rug Market Wraps Up
July 17, 2012,
ATLANTA-Flatweaves flourished in Atlanta last week at the Atlanta International Area Rug Market, which ended Sunday, along with rugs targeting the indoor/outdoor category. And while neutrals such as browns and grays are important, so are those bright, vivid hues.
Flatweaves "have designer cache," said Al Mortensen, director of creative and design, Rizzy Home. And the big, fashion-forward retailers are "pushing the wagon." Flatweaves can be made quickly, are also inexpensive and "ladies can carry them out to the car," he added, versus a heavier rug.
Jaipur made one of its biggest pushes in the category with more than 50 new designs. "It's a strong trend segment and we see it continuing for years," Josh Roberts, vice president, sales and marketing, said. "It's not a fad."
Safavieh debuted its first kilim collection, handknotted in India. Made of wool, the 15 designs include finely detailed plaids, multi-color stripes and Navajo-inspired patterns. Shown is Montauk Stripe, which features three wide bands across the width to create an ikat effect.
In addition, the indoor/outdoor category continues to see growth. It "is our fastest growing category," said Aaron Gray, marketing director, Oriental Weavers. The Bali collection is its newest group, with 14 designs available, including patchwork and stripe patterns.
Surya added to its indoor/outdoor category with Storm, which includes quilting, medallion and Moroccan patterns.
Handknotteds were another category that attracted attention at market. "Handknotteds have gotten a little hipper," said Tami Watras, vice-president, product and creative, Capel. While traditional looks always do well, newer designs have a fresher color palette, she said, or "are a little bit unexpected." Ethereal is one new collection that is sheared and borderless and could fit into a number of interiors,
she said, such as country or mission. Eminence is another handknotted collection that has fashion-forward colors such as persimmon, a hue that "is very strong for us right now."
Jaipur expanded its handknotted offering, which includes the recently introduced Jenny Jones line. The line "will change the handknotted business," said Josh Roberts, vice president, sales and marketing, due to Jones' styling and colors. In addition, Signature is a new handknotted collection in wool and silk. "The traditional business has changed; it's more of a sophisticated traditional now," Roberts said.
Oriental Weavers also introduced the Tessa line, a machine-tufted, printed nylon line with bold patterns and colors, as well as some carving.
U.S.-manufacturer Orian explored the import category, debuting the Global collection at market. The company wanted to gauge interest, "to see if it fills a void in the line," said Mikala Moller, director of marketing. It also is Orian's first wool collection. Handmade in India, the line includes about 30 designs, half of which are from Orian's existing collections.
Dalyn continued to expand its custom program, adding the Lenox collection, which gives designers three constructions--plush, loop and shag, 40 colors and 24 designs from which to choose. The rugs are made in the U.S., and Lenox is considered its upper-end custom line, said Bryan McIntosh, director of marketing. It also has a more varied color palette.
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