Capel and COCOCOZY to Launch Collaboration at High Point
April 2, 2013,
By Andrea Lillo
An interior design blogger with a loyal following has partnered with Capel Rugs to debut a new licensed collection of rugs at this month's High Point Market.
"I think rugs are such an important part of home design," Coco told HFN. "A beautiful rug can create a solid foundation for the look of any room ... I am beyond thrilled to now have rugs as part of the COCOCOZY collection ... This entire experience has been fantastic."
Capel's Tami Watras, vice president-product and creative director, liked Coco's design sense and style, and decided to reach out to her to see if she was interested in collaborating on a rug collection--the first time a company has partnered with a blogger before, Watras believed. But it makes sense: "We're not doing things the same way anymore."
"Coco has great style; she's very funny," Watras added. Coco was already designing pillows and textiles--"she was just missing rugs ... It was a natural for us."
The initial launch will consist of five Indo-Tibetan handknotted designs, which are graphic looks translated from Coco's existing textile collections. Each will be offered in several colorways and four sizes: 5-by-8, 7-by-9, 8-by-11 and 9-by-13. A 5-by-8 will retail for $799.
Coco called her design aesthetic "accessible chic." "I like things to be beautiful but I also like to create designs that are not too posh for the every day person to comprehend," she told HFN. "So I hope these rugs are appealing to a wide range of people."
And Coco fits perfectly with Capel's other licensed designers: Genevieve Gorder and Kevin O'Brien. "They're all true designers," Watras said. "Everyone comes to the table with different expertise."