Feizy Options to Grow, Adds Handtufteds

DALLAS-Feizy's custom rug program, called Feizy Options, has bulked up to offer designers more original designs, as well as handtufted constructions. In addition, Meri Ashford, who has been at the company for two years as showroom and design consultant, has now transitioned to the position of director of custom rugs.


The three-year-old program began with handknotted designs, and has now expanded to include handtufteds as well. This allows the designer to get "a better price point and a quicker turnaround," said Ashford. Right now, the program offers four new tufted options, with more to come, she added. The new tufted rugs, made in India, will take about three to four months to make an 8-by-10, she said; the handknotted rugs, which are made in India or Nepal, take about four to five months.

The program will also now start to include original designs; previously, it only had designs from the company's existing collections. Though Feizy Options offers about 50-60 designs and 600 color options, "we're not limited to the designs we have," Ashford added, as she can work with a designer's wallpaper or fabric as well.

The recent Las Vegas Market was where the retooled program made its debut, and it received a "very good reception so far," Ashford said. Usually she gets five or six custom orders per show, but she got that many after the first day of market, she said.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue


    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money