HGTV Home Make It Mine Campaign Kicks-Off
March 1, 2013,
NEW YORK-In collaboration with brand partners Bassett Furniture, ELK Lighting, P/K Lifestyles, Shaw Floors and Sherwin-Williams, HGTV Home has announced its HGTV Home Make It Mine campaign. The three-part campaign, which will run Monday, March 4 through Friday, April 12, features a $50,000 consumer sweepstakes, a first-time partner-wide discount on HGTV Home products and a new one-hour special, "HGTV Home Makeover," that follows network star Meg Caswell as she designs a new living room for a homeowner.
"The activation of the HGTV HOME Make it Mine campaign ensures that consumers who are passionate about home decor will know that HGTV Home-branded products are in stores now and available as stylish, smart solutions for any indoor and outdoor design project," said Ron Feinbaum, general manager, HGTV products. "As consumers start to think about options to refresh or transform their homes this spring, they will appreciate the value, inspiration, simplicity and expert know-how that the HGTV Home line brings to their designs."
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money