HSN and HGTV Partner for Outdoor Home
Posted on March 19, 2013 by
ST. PETERSBURG, Fla.-HSN and HGTV today announced the debut of HGTV Home Outdoor Living, where HGTV experts will offer advice and showcase curated outdoor products on HSN.
Launching across HSN and HGTV's multiple platforms today, HSN and HGTV plan to expand the partnership to include HGTV Home Outdoor Living-branded products in the lighting, outdoor entertaining, water, garden tools and outdoor solutions categories.
Among the experts will be designer John Gidding of "Curb Appeal."
Digital storefronts on both hsn.com and hgtvhome.com will provide the outdoor home enthusiast with high-quality products and exclusive, transformational "how to" videos that will help them enhance the outdoor areas of their home.
HSN and HGTV will also collaborate in the future to share content such as tips on gardening, landscaping and entertaining across both companies' digital platforms.
"HGTV is the perfect partner for HSN," said Bill Brand, chief marketing and business development officer for HSNi. "We have long admired their unparalleled ability to showcase home and design ideas. The new HGTV Home Outdoor Living collection at HSN is a great way to extend our marketing reach to new audiences and connect them with inspiring content and great products."