IMC Realigns Marketing Team
July 3, 2012,
HIGH POINT, N.C. and LAS VEGAS-International Market Centers, L.P. (IMC), which owns and operates 11.5 million square feet of exhibition space in High Point, N.C., and Las Vegas, as well as operates the Las Vegas Design Center, has restructured the marketing teams in Las Vegas and High Point, merging the two marketing resources into one integrated corporate entity.
"The purpose of the realignment is to create a strong, innovative and collaborative marketing team that can optimize opportunities and efficiencies across High Point and Las Vegas," said Scott Eckman, IMC's chief marketing officer/chief strategy officer. The new marketing structure provides direct services oriented to IMC's customers and its leasing teams, Eckman said. Three core groups will be created within the IMC marketing division. They include the strategic planning group, which will be aligned to support IMC's primary channels, Home Furnishings and Gift and Home Decor; the marketing communications group, which executes marketing strategies and tactics and manages IMC's multi?media channels; and a publication and sponsorship team. "We believe strongly that our customers will be better served by our new structure which drives partnership, consistency and stronger leverage in the marketplace," Eckman said.
Dana Andrew, who is based in Las Vegas, has become vice president of the newly formed global marketing and communications team, which will be the in?house marketing agency for all IMC brands. Reporting to Eckman, Andrew will activate the marketing plans across IMC's entire platform-in High Point and Las Vegas, and for both the home furnishings and Gift and Home Decor sectors. In addition, Sarah Mount has been named director of content and interactive media and reports to Andrew, and will be responsible for leading the development and distribution of content. Additionally, the global marketing and communications group has four new positions: database marketing manager, social media/public relations manager, project manager and graphic/web designer.
In addition, John Emerick will join the marketing team as IMC's director of advertising, a new position. Reporting to Eckman, Emerick will oversee sales, production of publications and sponsorships. With more than 20 years of B2B senior level leadership experience in marketing, advertising and publishing, Emerick has previously held such positions as regional sales manager for Furniture|Today and publisher of Conde Nast's InFurniture magazine.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.