Karastan Uses Facebook for its Home for the Holidays Promotion

DALTON, Ga. - For its Home for the Holidays promotion, Karastan invited its hundreds of Facebook fans to click or comment on their favorite Iconoclast rug during the month of December, and then randomly awarded one participant with the rug she commented on. The Facebook promotion was part of Karastan's expanding efforts to use online technology to promote visibility and generate sales.

The winner, Kelly Wright Barrere, of Cartersville, Ga., chose the Pavilion Twilight design as her favorite of the collection because of the rich jewel-toned colors. "I put it in the dining room so everyone could enjoy its radiance," Barrere said. "The color and design enhance the room and really pull it together. It is more than just an ordinary rug; it looks like a beautiful piece of artwork."

Commenting on the contest, Connie Berry, Karastan's director of marketing, said, "Karastan is exploring many ways to reach our customers and give them additional value. We want to be where they are, such as Facebook, telling them our story and introducing them to our fine products. Our Home for the Holidays contest was a fun way to keep in touch, and we hope Kelly enjoys her Karastan rug for years to come."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.