Karastan Uses Facebook for its Home for the Holidays Promotion
January 19, 2011,
DALTON, Ga. - For its Home for the Holidays promotion, Karastan invited its hundreds of Facebook fans to click or comment on their favorite Iconoclast rug during the month of December, and then randomly awarded one participant with the rug she commented on. The Facebook promotion was part of Karastan's expanding efforts to use online technology to promote visibility and generate sales.
The winner, Kelly Wright Barrere, of Cartersville, Ga., chose the Pavilion Twilight design as her favorite of the collection because of the rich jewel-toned colors. "I put it in the dining room so everyone could enjoy its radiance," Barrere said. "The color and design enhance the room and really pull it together. It is more than just an ordinary rug; it looks like a beautiful piece of artwork."
Commenting on the contest, Connie Berry, Karastan's director of marketing, said, "Karastan is exploring many ways to reach our customers and give them additional value. We want to be where they are, such as Facebook, telling them our story and introducing them to our fine products. Our Home for the Holidays contest was a fun way to keep in touch, and we hope Kelly enjoys her Karastan rug for years to come."