Nourison Releases Collection of Rug Videos
October 5, 2012,
SADDLE BROOK, N.J.-Nourison has released more than 30 videos, with each focusing on one of its area rug collections. Lasting mostly between one and two minutes long, the videos target consumers as well as retailers and sales reps, and can be accessed through nourison.com or directly on YouTube under the username nourisonrugs.
"We think these videos are an invaluable sales tool for both our sales reps as well as our retailers and vendors," said Thomas Itty, marketing director of Nourison. "Consumers are also looking for any additional information before making a purchase and I think these short, hard-to-turn-off videos will provide them the facts they need in a fun and entertaining way."
More videos will be added over the next few months. "Our goal is to have short videos of most of our products and programs available by the end of the year," said Itty.
The Nourison video playlist can be found at: http://www.youtube.com/playlist?list=PLJTZwjw_HY7BVg6uW3UwkYtPOecspr6Iz.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money