Safavieh to Debut New Cotton Bath Rugs with Designer Looks
February 19, 2013,
PORT WASHINGTON, N.Y.-At the New York Home Fashions Market next month, Safavieh will expand its bath rug collection with two additional lines, which will target the mid-tier market. The company shows in its Manhattan showroom, 153 Madison Ave. at 32nd Street.
"Since launching our first bath rug collection a year ago at the March 2012 Home Fashions Market, we have had great response to our designs and price points," said Cyrus Yaraghi, Safavieh principal. "The program has been expanded to include products for all retail categories from department and linen specialty stores to large discount chains. The strategy for our March introductions is to bring a custom designer look to cotton bath rugs for the mid-tier market."