Safavieh Enters Lighting Category; Previews Line in Las Vegas
January 10, 2012,
Cheryl Crocodile Lamp by Safavieh Lighting
PORT WASHINGTON, N.Y.-Safavieh will preview its first lighting collection to buyers attending the upcoming Las Vegas Market. Marketed as Safavieh Lighting, the line will consist of 50 skus in Las Vegas, where the company shows in space A-101. Another 70 designs will be added for the High Point Market in April, which will be the official launch of the collection.
"The decision to enter the lighting category is based on our long-term strategy to capitalize on the power of the Safavieh brand with line extensions that provide total home furnishings solutions for design-savvy consumers," said Jonathan Yaraghi, director of the company's wholesale furniture division and responsible for product development and sales for Safavieh Lighting.
"We are filling a void in the lighting category for high-end design and materials at affordable prices," added Yaraghi. "Most table lamps will be sold in sets of two at prices comparable to single unit pricing for similar products currently on the market. Retailers will find real value in this new collection." Table lamp sets will retail from $209 to $399; floor lamps will retail at $159. All products are stocked for quick-ship delivery.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money