Safavieh to Introduce Custom Rug Program
April 18, 2013,
PORT WASHINGTON, N.Y.-At the upcoming High Point Market, Safavieh will debut its new custom rug program for interior designers. A new brochure detailing the program will be distributed to design clients during the show at Safavieh's Historic Market Square showroom, suite 120.
The program will be under the sales management of John Vlahopoulos, who specialized in designer rugs prior to joining Safavieh in 2011 as senior sales executive.
"Interior designers in the residential and hospitality fields are an important sales focus for Safavieh and we have crafted our custom rug program to give them exclusive product that is easy to create," said Arash Yaraghi, president. "We are launching at High Point because the volume of appointments with designers at this market have increased significantly for us and we project continued strong growth in this category."
Vlahopoulos added, "We are offering custom colors and sizes on any of our Tibetan and Nepalese Safavieh Couture rugs. Safavieh has developed a wool pom box for color matching, and will produce color renderings and strike off samples for approval before orders are finalized."
The program also offers designers custom sizes on any of its current programmed hand-knotted wool Oriental rug collections.