Safavieh Will Debut Bergama Ikat Collection At New York Markets
September 2, 2011,
The Bergama ikat collection from Safavieh is a group of handtufted, 100 percent wool ikats. safavieh.com
Safavieh will expand on the hot ikat theme with more designs at this month's New York shows--Metro Market Week and the New York Home Fashions Market Week.
Exhibiting in its 153 Madison Avenue location, Safavieh will unveil the Bergama collection, a group of 10 ikat rug designs. This group follows the recent addition of Indian Sojourn, a soumak collection of ikats for the company's David Easton for Safavieh Couture, which will also be shown.
Some of the patterns in the new Bergama ikat collection have borders that create a patchwork effect because the patterns and colors are different from the ground of the rug. But they relate to the overall patterns of the other rugs and can be coordinated in adjoining rooms of the home. The collection is handtufted of vegetable-dyed New Zealand wool in the Bergama area of Turkey to recreate the symmetrical knots of handknotted rugs in Safavieh's designer collections. A 5-by-8 rug will retail for $600.
In addition, Safavieh will show the Ralph Lauren and Lauren Ralph Lauren rug collections for the first time at a New York market. More than 20 new designs will also be shown in Martha Stewart Rugs, all handtufted.
For Metro Market Week, the focus is on the specialty brick-and-mortar stores, Yaraghi said. "It's a great opportunity to spend time with these traditional stores." The company will serve breakfast and lunch daily during Metro Market Week.