Shaw Wins PRSA Award for HGTV Home Flooring Campaign

DALTON, Ga.-Shaw has won a Bronze Anvil Award of Commendation from the Public Relations Society of America (PRSA) for its campaign revolving around the debut of its HGTV Home Flooring by Shaw collection last year.

The campaign launched in March 2011 with an HGTV Home media preview event co-hosted by Shaw, HGTV and Sherwin-Williams. Later last year, Shaw teamed up again with Sherwin-Williams for coverage of their HGTV Home collections in local newspapers and on local television stations across the country. In addition, Shaw presented its collection to magazine editors, distributed a multimedia news release about the line to media outlets and created communications pieces that were given to members of the press.

A Shaw statement said the campaign generated "millions of media impressions." The company was presented the Bronze Anvil Award in the Media Relations-Non-Packaged Consumer Goods category.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue


    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money