Sleep Innovations Launches Comfort Co. Brand
April 2, 2013,
The Comfort Co. Anti-Fatigue kitchen mat comes in a range of colors and designs, the pattern Tuscany. sleepinnovations.com
Continuing its expansion beyond sleep products, Sleep Innovations debuted its new Comfort Co. brand last month, a high-end line that will offer premium foam and memory foam products that are outside of the bedroom, including kitchen and bath mats, memory foam ottomans and indoor/outdoor furniture and accessories.
One of the first introductions is the Comfort Co. Anti-Fatigue kitchen mat line. Made of molded polyurethane, the mats are available in seven patterns as well as solid, and in four colors: sage, camel, brick and walnut. Aimed at relieving pressure on the lower back, legs and feet, the Comfort Co. mats are easy to clean and feature an anti-skid bottom, the company said. The line is divided into four groups: Elite and the slightly thicker Deluxe mats, Custom-Fit, which has an interlocking "puzzle piece" design so the consumer can customize it to her space, and Professional, a longer version of the Deluxe mat. They come with a limited 20-year warranty, and are stain-, mildew- and flame-resistant, and 100 percent puncture-resistant.
Sleep Innovations first delved into the kitchen mat category last fall, when it debuted its licensed line with chef Paula Deen.
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