Surya to Launch New Vignette Display System This Summer
Posted on July 1, 2013 by
Surya's new Surya Complements display
CALHOUN, Ga.-Surya will debut a new vignette display system this summer during the Atlanta International Area Rug Show and Las Vegas Market. Called Surya Complements, the freestanding floor display with a handle compactly holds up to six 18-by-18-inch rug swatches that complement the style and color palette of other items in a vignette, allowing the sales associate to engage consumers in a discussion about rugs at the key point of upholstery purchase, the company said.
Building upon the company's popular 18-inch display programs and designed to maximize ROI on vignettes, this new merchandising tool and increases rug sales by up to four times, Surya said. The display is available to retailers in four configurations based on the key factors that consumers shop by: color, pattern, price and upholstery.
"Our retailers are looking for innovative and intuitive ways for their customers to 'connect the dots' in selecting furniture and coordinating home accessories. Surya Complements provides retailers an affordable, compact tool to coordinate rug options with their other offerings-all in a fully integrated package," said Satya Tiwari, president, Surya. "Studies show that retailers that provide consumers with a complete room solution experience higher customer satisfaction and loyalty. Surya Complements makes this process easier."