Additional Showrooms Open For April Tabletop Market
April 2, 2012,
NEW YORK-Retail buyers will have more showrooms to visit at Forty One Madison Avenue during The New York Tabletop Market, which takes place April 17 - 20.
Waterford Interiors--the crystal company's new interior furnishings brand that includes mirrors, console tables and lighting-- will make a major statement in its own showroom on the 9th floor. The core tabletop introductions will remain on the 23rd floor with the rest of the family of Waterford Wedgwood Royal Doulton products.
"It's exciting to unveil the Waterford Interiors collection, the brand's premier home decor and lighting, while bringing the Waterford brand vision to life through a multi-layered experience in our new space on the 9th floor," said Michael W. Craig, WWRD group vice president - The Americas. "This showroom will enable us to fully immerse the design community and our long-standing partners in the Waterford lifestyle. The Waterford Interiors collection reinforces Waterford as a luxurious and sophisticated brand that will expand globally across the luxury residential, hospitality and commercial markets."
Making a return to Forty One Madison is Euro Ceramica. According to company principal Nicolas Marjieh, "We had a presence in the building from 1990 until 2003, but have been hearing from our clients more and more that they'd like to see us back because it's the center for all levels of tabletop retailers and their buyers." Euro Ceramica's 1,200-square-foot showroom is on the 18th floor. Recently developed and to be shown at the show is high-fired porcelain from Bangladesh.
Lastly, Ten Strawberry Street, a Forty One Madison denizen for nearly a decade, is expanding. "Forty One Madison is headquarters for the tabletop industry, so we would never look anywhere else," said Ian Zucker, CEO. The company is just crossing the hall on the 22nd floor to a showroom that yields about 30 percent more space, an addition necessitated by a line that's significantly growing along with an aggressive rebranding campaign, the company said. It will debut 14 dinnerware patterns reflective of a new design direction. "This is a big departure for us and one that's incredibly exciting," Zucker said.
Forty One Madison is also holding Interior Designer Day, Thursday, April 19. The day gets underway at 9 a.m. with a breakfast and 9:30 - 10:15 a.m. panel discussion on "The Road to Specifying Tableware May Be Paved with Gold."