Ambiente Fair Opens in Frankfurt
February 10, 2012,
FRANKFURT, Germany-Home furnishings vendors are wrapping up their first day at the Ambiente fair here in Frankfurt pleased with a positive show vibe. The day has been marked by revived and refurbished brands, new partnerships and plenty of new collections. So far, color and natural themes continue to be strong decorative trends.
Villeroy & Boch is introducing a Monet-inspired dinnerware pattern called Marie Fleur, a second floral themed dinnerware called Peonia, and seven new colors--as well as vibrant floral decorations--in its Ammut range. It is also featuring colored glass vases in several sizes.
Waterford is introducing new black and clear handmade stemware from designer John Rocha. Wedgwood is launching Equestria, a horse-themed collection based on the works of artist George Stubbs, that takes the brand beyond the table and into desk accessories and, utlimately further into home. Sister company Royal Doulton has been reinvented to appeal to young urban dwellers with contemporary tastes. The four dinnerware collections and a bar accessories line have been created by London-based designers and mark a distinct departure from the more formal and traditional looks of the past.
Germany-based Arzberg, under new ownership as of last September, is also rejuvenating its brand. Its mantra is "fresh and functional," according to Andreas Hickl, sales and marketing director, and it plans to move beyond the world of porcelain tableware and into interior lifestyle and more decorative pieces. The company has also signed a distribution agreement with Lenox in which Lenox will distribute select Arzberg collections in the United States, and Arzberg will distribute all of the Lenox brands, with the exception of Kate Spade, in Europe (see related brief).
Portmeirion has signed a license agreement with the textiles and wall covering brand Sanderson. One of the lines it is showing here is called Fifi, a whimsical pattern showcasing Christian Dior models from 1947 wearing dresses with an hourglass silhouette. The sketch-like designs are accented with green and purple, and the bell-like shapes of the pieces were taken from a Dior dress. Royal Worcester is offering Serendipity, a plain white, unbanded bone china pattern. Botanic Garden marks is 40th anniversary this year with a new flower, the hydrangea.
Several companies, Wedgwood, Royal Worcester and Prouna among them, are marking Queen Elizabeth's Jubilee with giftware, figurines and other items.