Baccarat To Unveil New NYC Flagship
November 26, 2012,
A rendering of the new Baccarat store
NEW YORK-French crystal maker Baccarat will unveil its newest flagship store in New York next May, ahead of the brand's upcoming 250th anniversary.
Located at Madison Avenue at 60th Street, the 2,800 square-foot store, designed by architect and designer Rafael de Cardenas, will be "an experiential destination encompassing the Baccarat lifestyle," the company said. The store will serve as a new global retail model for the brand, showcasing tabletop, lighting, decorative objects and jewelry that reflect that lifestyle.
The new store design offers a blend of rich woods and dark stones, while the entryway's faceted surfaces call to mind its sparkling chandeliers. Adjacent spaces are wrapped in warm fabrics to create "intimate environments for product interaction."
Baccarat also plans to open the Baccarat Hotel & Residences New York, a joint venture between Starwood Capital Group and Tribeca Associates, in time for its 250th anniversary. It will be located across from the Museum of Modern Art.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.