Dartington Makes Another Play for U.S. Market
June 3, 2011,
By Allison Zisko
Dartington Crystal, the 40-year-old English-made crystal brand, will re-enter the U.S. market this summer with official launches at gift shows in Atlanta and Dallas.
Gencarelli's strategy is to target independent specialty stores. Price points range from $20 to $30 per piece.
The company takes its name from Dartington Hall in Devon, England, which in the late 1960s opened a glass factory in an effort to establish a manufacturing presence in north Devon. The company, originally run by a Swedish executive and Scandinavian glassblowers but now English-run, soon became known for its mouthblown glass expertise, according to Gencarelli. Today it is a lifestyle-oriented company with many transitional pieces.
The Dartington brand has been offered in the U.S. many times in the past through different distributors, most recently with Royal China & Porcelain Companies. RCPC filed for bankruptcy shortly after British-based Royal Worcester & Spode Ltd. was placed in receivership in November 2008. The Spode and Royal Worcester brands were picked up by Portmeirion Group.
Gencarelli, a former RCPC executive, believes Dartington deserves attention because it is a high-quality European product, one of the few remaining companies that still manufactures in England, and is competitively priced.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.