DeVine Corp. to Distribute Royal Crown Derby in U.S.
November 26, 2013,
STOKE-ON-TRENT, England-DeVine Corporation will distribute Royal Crown Derby's fine bone china and giftware in the U.S. beginning Jan. 1.
The announcement was made by Kevin Oakes, CEO of Steelite International, the British ceramics manufacturer that acquired British-based Royal Crown Derby in 2012. Oakes did not address the status of Royal Crown Derby USA or its employees. Through Dec. 31, retailers can continue to place orders directly with the company. Customer service numbers will remain and transfer to DeVine Corporation after the holidays.
"This is a very exciting time for Royal Crown Derby," said Oakes. "When Steelite International acquired the business last year we wanted to strengthen our business with a global rebranding program that includes the introduction of an exciting new range of products. Our association with the DeVine Corporation will expand our market reach in the USA."