Dillard's Debuts Crowd-Sourced Tabletop Collection
June 6, 2013,
LITTLE ROCK, Ark.-Dillard's is debuting its first home collection developed hand-in-hand with consumers this month in stores and online. The Farm to Table tabletop collection includes an assortment of wood bowls, plates, platters, and serving utensils.
The project was crowd-sourced to designers through a partnership with Red Clay, a web-based product design platform, and final designs were voted on by more than 5,000 Dillard's customers.
"We were excited to watch our talented design community and their designs collaborate with the engaged Dillard's consumers to create a beautiful collection," said Abigail Kiefer, co-founder of Red Clay. "It was encouraging to see talent of Marco Gallegos, Andrew Cottrell, and Jennifer Fisher resonate so well with the Dillard's consumer."