Dillard's Debuts Crowd-Sourced Tabletop Collection
Posted on June 6, 2013 by
LITTLE ROCK, Ark.-Dillard's is debuting its first home collection developed hand-in-hand with consumers this month in stores and online. The Farm to Table tabletop collection includes an assortment of wood bowls, plates, platters, and serving utensils.
The project was crowd-sourced to designers through a partnership with Red Clay, a web-based product design platform, and final designs were voted on by more than 5,000 Dillard's customers.
"Our guests have always expected fresh and bold designs from Dillard's. Tapping into Red Clay's community of designers enables our guests around the country to be the first to co-create those fresh and bold designs," said Dillard's Creative Director Betsy Parkinson.
"We were excited to watch our talented design community and their designs collaborate with the engaged Dillard's consumers to create a beautiful collection," said Abigail Kiefer, co-founder of Red Clay. "It was encouraging to see talent of Marco Gallegos, Andrew Cottrell, and Jennifer Fisher resonate so well with the Dillard's consumer."