Emeril Extends Reach at Housewares Show
February 24, 2011,
CHICAGO-Chef Emeril Lagasse has re-emerged on the housewares scene through three new licensing partnerships and products that will debut at the International Home + Housewares Show here next month.
Emeril will extend into cutlery with Sterling Home, grills with Viking Culinary Group and outdoor tabletop serveware and kitchen prep products with Zak Designs. New products will join existing lines with Group SEB cookware and electrics as well as barware from Gorham.
After relaunching the entire cookware with All-Clad last year, the Emeril assortment will expand with complementary open stock pieces for the Pro-Clad, stainless steel and copper, hard anodized and cast iron collections. The new heavy-gauge carbon steel bakeware line will also expand, as will the T-Fal collection of small electrics. Gorham will launch a barware line that incorporates "the signature Emeril fun theme," according to a statement from Martha Stewart Omnimedia, which owns the assets related to Lagasse's media and merchandising business.