Forty One Madison Welcomes New Tenants

Two new exhibitors look to expand their business in North America
March 10, 2017Allison Zisko

41 MadisonNEW YORK—Two luxury Italian tabletop brands, Ercolano and Mepra, have landed at Forty One Madison and will debut showrooms for next month’s New York Tabletop Market. For both, their debut at Forty One Madison represents a strategic move to expand business in the North American market.

Ercolano is renowned for its handcrafted inlaid wood boxes and furniture, and is especially esteemed for its iconic tabletop designs. Founded in Sorrento, Italy, nearly a century ago, the family-owned company has a rich history that includes creating lavish furnishings for European royalty. “As a beloved European staple, we are thrilled to be joining the roster of great brands at Forty One Madison and look forward to furthering our global presence,” said Orlando Ercolano, company president. The 1,000-square foot Ercolano showroom is on the 22th floor.

Mepra, the Italian factory owned by the Prandelli family, has manufactured sleek, modern flatware, cookware, serveware, barware and tabletop accessories since 1927. Its collections will be on display in the company’s 1,500-square foot showroom on the 22nd floor. “Mepra currently enjoys an established global business in foodservice and hospitality, but we are excited to expand our brand as a household name in the U.S. market,” said sales manager Luca Prandelli. “With our new post at Forty One Madison, we look forward to bridging new relationships and building our consumer awareness for Mepra in the Americas.”

The show takes place April 4-7.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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