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Historic Tabletop Brands Rediscover Macef

Posted on December 1, 2010 by HFN Staff

MILAN, Italy-Many historic "Made in Italy" brands are returning to the Italian trade show Macef in January, including Sia, Richard Ginori and Bialetti, while several other tabletop companies, including Alessi, Villeroy & Boch, Ballarini and Barazzoni, have renewed their commitment to the show, organizers said.

"Macef is experiencing a particularly positive moment," said Marco Serioli, executive director of Fiero Milano Rassenge, which manages the show. "We are reactivating ... the virtuous cycle that led Macef to be the biggest, most important housewares industry show in the '90s."

The show takes place Jan. 27-30 in Milan and maintains the Thursday through Sunday format that was successfully implemented last September. The two pavilions that are devoted to Table and Kitchen, 1/3 and 2/4, will be combined in a single area.