Inverso Tabbed to Head MoMA Retail Marketing and Communications
March 6, 2013,
NEW YORK-The Museum of Modern Art has appointed Patrick Inverso director of marketing and communications for the MoMA retail division.
The museum has thus designated Inverso for the lead role in shaping the marketing strategy for the MoMA Design Store brand, and in developing programs to connect retail and wholesale channels to the museum. He oversees the creative teams across the catalog, advertising, merchandising and marketing categories, and works with museum curators to align the retail division with the museum's overall mission.
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.