Italian Spoken Here: Eataly Opens in New York

Mario Batali at EatalyMario Batali at Eataly

NEW YORK-A little bit of Italy opened up in the Flatiron district yesterday in the form of Eataly, a 42,500-square foot artisanal Italian food and wine marketplace (along with a soon-to-open 4,500-square-foot beer garden) in the former Toy Building at 200 Fifth Avenue.

Eataly is a collaboration between Joe Bastianich, Mario Batali and Lidia Bastianich of Batali-Bastianich Hospitality Group and Oscar Farinetti, founder of Eataly, which first opened in Turin, Italy, in 2007. The Manhattan Eataly encompasses seven full-service eateries, a cafe, wine shop, bakery and patisserie and culinary educational center, as well as a marketplace, which includes home furnishings.

In between taking pictures with fans, Batali told HFN that his own brand of cookware is not available at Eataly, as his partnership with Copco "is phasing out." A new partnership is in the works, however, and the new line will be available in Eataly next year.

Located near Eataly's Le Verdure restaurant, the home section is divided into two areas, and products are separated by vendor. Bialetti cookware and espresso makers and accessories and Guzzini tabletop and serving pieces are in one area. Nearby, Kartell lamps are displayed, along with a sign explaining that all of Eataly's seating is Kartell product, also available for purchase.

In between the checkout and the beer section, the other home area includes Alessi cookware, tabletop and housewares, Paderno Sambonet cookware, bakeware and kitchen tools, Spiegelau wine glasses, and Vic Firth's Batali-branded salt and pepper mills. (The Paderno cookware is what the cooks in Eataly's kitchens use, said an associate.) Eataly has its own branded product here as well, including white dinnerware, oven mitts and aprons, along with T-shirts for tourists.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money