Kathy Ireland by Gorham a Belk Exclusive
October 16, 2012,
NEW YORK-The Kathy Ireland Home by Gorham tabletop collection will be a Belk exclusive for four months, beginning in February, Belk executives said last week at the New York Tabletop Show.
Belk will feature five patterns--Spanish Botanica, Spring Bouquet, Nature's Song, Blossoming Rose and Kahala. "Tabletop is a huge business for us, a mainstay," said David Zant, divisional merchandise manager, at the show. Belk executives said the core customer for Kathy Ireland and Belk is one and the same.
Ireland, who visited the Lenox showroom during the market (Lenox is the parent of Gorham), met and spoke with the Belk buying team. "Who we partner with at retail is critical, because [the consumer] made that effort to [shop] and if she has a bad experience we hear about it." Ireland went on to praise Belk stores and its staff. "The lighting is beautiful, the display is easy to figure out, the sales people are great," she said. "The Belk team understands it."