Kmart to Launch Gordon Ramsay Housewares Line

Chef Gordon RamsayChef Gordon Ramsay

HOFFMAN ESTATES, Ill.-Kmart has reached an agreement to be the exclusive retailer for celebrity chef Gordon Ramsay's collection of cookware, dinnerware, cooking utensils and small kitchen appliances.

Called Gordon Ramsay Everyday, the collection, which will debut this fall at Kmart stores, will be priced in the retailer's middle price ranges for these product categories. According to Amy Parker, chief marketing officer for home for Sears Holdings, Kmart's parent, the launch will include an integrated marketing and communications program, which will encompass broadcast television, print and digital media such as Facebook Twitter and tie-ins with the mykmart.com community. The line "will have a strong presence on the (Kmart) website, and we will reach out to the blogger community and maybe include YouTube," Parker said.

The owner of a number of restaurants throughout the world, Ramsay achieved fame by appearing on television shows such as "Hell's Kitchen USA" and "MasterChef" in the United States; and on "Ramsay's Kitchen Nightmares," "The F Word," "Ramsay's Best Restaurants" and "Christmas with Gordon" in the United Kingdom and throughout the world. He has also authored a number of recipe books and his autobiography, "Humble Pie."

In a Kmart statement, Ramsay said many of his fans have sought advice from him on creating fine-dining experiences. "By developing this line, I can make the right tools available to them," he said, "and in working with Kmart, I can guarantee each product is being offered at an accessible price."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.