Lalique to Create Breeders' Cup Trophy
June 29, 2012,
LEXINGTON, Ky.-Lalique has been named the official trophy provider of the Breeders' Cup World Championships, as well as an official marketing and promotional partner.
The Breeders' Cup, one of thoroughbred racing's most prestigious global events, consists of 15 races and more than $25 million in purses. This year's event will be held at Santa Anita Park in Arcadia, Calif., in November.
For the Breeders' Cup Trophy, Lalique artisans recreated the champion horse in tremendous detail. The mix of clear and frosted crystal, unique to Lalique, portrays movement and depth.
"We are proud to be participating in such a prestigious competition as the Breeders' Cup. It is a perfect fit with the history of our founder and brand that has always been fascinated and inspired by the beauty of horses," said Maz Zouhairi, president and CEO of Lalique North America. "We share a heritage based on a commitment to craftsmanship underpinned by a genuine passion to strive for the best in all our endeavors."
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.