Lalique to Create Breeders' Cup Trophy
Posted on June 29, 2012 by
LEXINGTON, Ky.-Lalique has been named the official trophy provider of the Breeders' Cup World Championships, as well as an official marketing and promotional partner.
The Breeders' Cup, one of thoroughbred racing's most prestigious global events, consists of 15 races and more than $25 million in purses. This year's event will be held at Santa Anita Park in Arcadia, Calif., in November.
"Lalique's reputation of creativity and quality was critical to the formation of this new partnership," said Craig Fravel, Breeders' Cup president and CEO. "Lalique represents the ultimate in skill and precision and their exquisite trophies will appeal to our horsemen and fans that are such an integral part of the Breeders' Cup experience."
For the Breeders' Cup Trophy, Lalique artisans recreated the champion horse in tremendous detail. The mix of clear and frosted crystal, unique to Lalique, portrays movement and depth.
"We are proud to be participating in such a prestigious competition as the Breeders' Cup. It is a perfect fit with the history of our founder and brand that has always been fascinated and inspired by the beauty of horses," said Maz Zouhairi, president and CEO of Lalique North America. "We share a heritage based on a commitment to craftsmanship underpinned by a genuine passion to strive for the best in all our endeavors."