Lenox Partners with David's Bridal on Marketing Campaign
October 3, 2011,
BRISTOL, Pa.-Lenox has been granted exclusive rights to market its tabletop collections at David's Bridal, the wedding apparel and accessory retailer.
Under the new agreement that begins this month, Lenox can offer every bride who registers at a David's Bridal store a brochure showcasing its many collections of dinnerware, flatware, stemware and serveware. David's Bridal has more than 300 stores in the U.S., Canada and Puerto Rico.