Lenox to Strike a Bluesy Note at Tabletop Show
April 2, 2013,
By Allison Zisko
Visitors to the Lenox showroom during this month's New York Tabletop Show may wonder whether they've left Forty One Madison and stumbled into a nightclub.
Lenox has decided to highlight its Marchesa collection, created by fashion designers Georgina Chapman and Keren Craig, at this spring's show rather than introduce a new name to its portfolio, Gribetz said. The Marchesa collection, first introduced about two and half years ago, continues to make great strides at retail and among brides, according to Gribetz. The brand, recognizable on fashion runways and red carpets, has recorded more than 1,000 tabletop bridal registrations, has been featured in Macy's pop-up shops in its top doors, and was the company's top-selling collection at the Ambiente fair earlier this year, he said.
This comes despite the fact that the fashion brand commands a premium price point--an average of $180 for a five-piece place setting--and is not discounted. This proves that "if it's really beautiful, people will buy it," Gribetz said.
Lenox will introduce two casual Marchesa patterns at this month's show, the aforementioned Midnight Blue, notable for its intense coloration and highly detailed design, and a lace-themed pattern, yet unnamed at press time, in a softer colorway. Both patterns are unbanded porcelain and range in retail price between $80 and $100 for a five-piece place setting.
Holiday will begin singing at 6 p.m. on April 17 and continue through the evening, Gribetz said.