Lifetime Hires Social Media Specialist
May 23, 2011,
GARDEN CITY, N.Y.-Lifetime Brands has added a social media specialist and videographer to its marketing communications team to strengthen its social media and video production capabilities. Martine Cauthen, social media specialist, reports to Brian Schlef, marketing director.
As part of its commitment to social media, Lifetime is launching a series of videos linked to Quick Response (QR) codes on product packaging. These small square bar codes provide additional product information when scanned by smart phones.