Messe Frankfurt: Ambiente Attendance Up
February 23, 2011,
FRANKFURT, Germany-The Ambiente fair held here earlier this month welcomed more than 144,000 trade visitors, an increase of almost 10 percent over the previous edition, according to show owner and organizer Messe Frankfurt, which said the figure "exceeded expectations."
Thorsten Klapproth, chairman of the board of management of WMF AG, was one of many exhibitors who expressed an optimistic view of the show, according to Messe Frankfurt. "For us, Ambiente is the world's most important fair and it is important that the sector attends and meets there ... The mood is good and forward-looking - in line with the consumption climate index," Klapproth said in a statement. "The trade is willing to risk new products. In particular, the specialist trade is bolder in respect of new themes, providing they are well presented."
Messe Frankfurt noted the following trends in its Dining division, which includes tabletop and housewares: "Brands, quality, authenticity, functionality and sustainability are very much in demand. In the porcelain and ceramic segment, authenticity is reflected by products that include 'old' elements in their shape or decoration. White crockery is decorated with relief motifs or with delicate colors, especially blue. Alongside such products are articles distinguished by bright and rich decorative colors. Drinking glasses are functional and classic, although more and more exhibitors are experimenting with unusual shapes.
"In the kitchen, colorful accents are to be found on accessories, small electrical appliances and knives. The 'in' colors are lime, berry, violet, orange and yellow. Also to be seen in the case of plastic products are transparent shades, such as blue, green, lilac, and natural colors, such as brown, beige and cappuccino. On certain exhibition stands, visitors could also find products made of renewable raw materials, which can be composted and thus meet the demand for ecological goods."