Michael Aram Moves to Forty One Madison
February 17, 2011,
NEW YORK-Michael Aram, Inc is moving its offices into permanent showroom building Forty One Madison Avenue in New York. The luxury tabletop company is scheduled for a mid March move-in date, anchoring the newly refurbished 8th floor.
The 4,000 square-foot space will showcase the completely black surroundings so strongly associated with the Michael Aram brand identity, according to the company. The new location will serve as the official showroom, as well as offices for the chief executive officer, marketing, visual communications, public relations and sales departments. The company will retain its flagship store, which also serves as its design studio, at 136 West 18th Street here in New York.
The move emphasizes the importance from both a branding and a business point of view for the company, the company said. A statement read, "The new positioning not only makes the brand more readily available to current and new business but also allows Michael Aram to join together with the other small, artisanal brands that are redefining the face of tabletop."