New Multi-Platform Ad Campaign for Lenox
November 13, 2013,
Lenox video with Andrea Correale
BRISTOL, Pa.-Lenox has launched a multi-platform advertising campaign that centers on entertaining at home with personal style.
Positioned as "Where Entertaining is @," the campaign, through print and digital vehicles, intends to promote Lenox as a one-stop shopping and gift resource for consumers. It includes how-to videos, expert tips, recipes and "unique product suggestions geared toward deepening our customers' relationship with the Lenox brand while inspiring them to entertain at home with confidence and style," the company said.